In this new-look website we celebrate our passion and commitment to the art of jewellery design - and to you, our customers, in providing the very best care, attention and service in all that we do.

New and established jewellery designers, stunning new watch designs, classics, collections, collectable sets, sheer luxury, precious pieces, unusual gifts - all chosen for their beauty, taste, and superlative quality.

Here you will find Beards designed jewellery, not only designed by Beards, but also made by Beards. Created in our state-of-the-art workshop on our premises and completely in-house with our own team of Designers and Goldsmiths. We are proud to display a diverse range of styles, whether it is traditional, sleek or to the edges of contemporary styles. All are fascinating and all reflect our dedication to offering you the best in fine craftsmanship, style and attention to detail.

These are the things that are important to us, and everyone here at Beards. We have been wedded to excellence and fervent about good design since 1804. Up to six generations of families here in Cheltenham have trusted us to share their most important life events with - and long may it continue.