A tradition of excellence and a long history of passion and precision.It all began with in 1860 in Sonvillier, at the heart of a region renowned for the quality of its watchmakers. Here Loius-Ulysse Chopard established his workshop with his watches quickly gaining a solid reputation with buyers as far as Russia and Scandinavia.
In 1920 the founder's grandson Paul-Andre Chopard moved the company to Geneva. In 1963 with the Scheufele family also at the helm of the company the brand developed spectacularly and continued its reputation for creativity, technology and excellence.It is one of the leading names in the premium watch and jewellery industry.