The J12 watch was introduced in 2000. Produced in ceramic, a stain and scratch resistant material coming from high technology, the J12 quickly rose up to become a contemporary watch-making icon in less than a decade. In both absolute black or immaculate white: “Black has it all, white also. Their beauty is absolute” said mademoiselle Chanel. Behind the powerful aesthetic lies all of the expertise offine Swiss watch-making. The J12 is produced in the CHANEL watch-making factory, located in La Chaux-de-Fonds, Switzerland – the heart of the watch-making world. THE
PREMIERE CERAMIC To celebrate its 20th anniversary, the “Premiere” enters the 21st century with a new interpretation in ceramic and diamonds.