Founded in Florence in 1921, Gucci is one of the world's leading luxury brands. Gucci designs, manufactures and distributes high-quality and highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewelry. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci's core values are uncompromised craftsmanship, outstanding quality and absolute made in Italy (with the only valuable exception of watches, which are produced in Switzerland).