In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber
strap. For the first time in the history of watchmaking, a precious material – gold – was
combined with rubber.
The porthole-shaped watch case combining polished and brushed gold, the minimalist black
dial, and the distinctive black natural rubber strap came to symbolise Hublot watches.
Members of royal families were immediately enthusiastic about Hublot, and were soon
followed by numerous celebrities the world over.
Three years of research were necessary to create the unique strap and to demonstrate the properties of
natural rubber, which seems to regenerate when in contact with the skin. The two parts making up the strap are tailor-fitted at the time of purchase, and adapt instantly to the client’s wrist, offering the wearer a unique level of comfort.
Carlo Crocco had taken a risk, but in just a few years Hublot watches joined the elite of leading watchmaking brands