Rado Design - synthesis of form and function
'Less is more' says one of the basic principles that Rado designers follow in the creation of a new watch. It means that Rado purposefully leaves out anything that might disturb the overall appearance of its watches or impair their clarity and expressiveness. This is undoubtedly one of the reasons that Rado watches take the stage with captivating agelessness and majestic purity. They are more than mere timepieces - they are an expression of the personality and style of their wearers.
But form alone is not inherently valuable. What really counts is the perfect harmony of form and content. Rado design is the outer expression of an inner perfection. This is why functional design is of supreme importance for Rado. Precision and accuracy of the movement go without saying, but the scratchproof and skin-friendly materials, the brilliance of the watch, easy manipulation of the crown and wearer-comfort are decisive criterions for Rado watches. A watch should be not only beautiful but also comfortable to wear.