TAG Heuer was founded by Edouard Heuer in 1860 at Saint-Imier, in the Swiss Jura, and has now been in the vanguard of Swiss watchmaking for 148 years. Its prestigious timers, watches and sport chronographs have written some of the finest pages of Swiss watchmaking history, especially in the chapter on accuracy. These innovations continually sustain the brand’s icons, which for decades have formed the backbone of its array of products series: the Formula 1, the Aquaracer, the Link, the Carrera, the Monaco, and since the end of 2007, the Grand Carrera, the new high-end Luxury premium collection from TAG Heuer.