We now proudly display Zenith's all new 2010 range of time pieces here, which are also available in-store at Beards.
Beholder of a unique and prodigious savoir-faire, Zenith itself conceives, manufactures and assembles its movements in its workshops in Le Locle, in Switzerland. Thus the legitimacy of priding itself on the name Manufacture — “Manufacturing Company.” A term and a guarantee of excellence today rare for a watch brand.
Resting on a tradition of quality, Zenith produces three of the most important mechanical movements of the luxury watch industry — the automatic integrated chronograph El Primero, the mechanical ultra-slim Elite movement, and the hand-wound 22-line 5011 K movement. These instruments of measure, of exemplary technical skill, more than perfectly marry performance and innovation. Optimizing the integration of the necessary parts for functioning, they are far from cumbersome and come with various complications (moonphase, Fly-Back, Dual Time), enabling Zenith to offer an extended and complete range of watches. Simple to use, extremely reliable, they are evidence of a search for perfection in the smallest detail — just as much in the latest advanced micro-mechanics, as in high-tech lubrication, or as in esthetics. Established on all continents for the absolute accuracy of its movements and anxious to offer its clients the best in the way of precision, Zenith cultivates its passion for innovation, untiringly seeking to improve the technical realization of its movements.