{"title":"Elegance","description":"\u003cp class=\"p1\"\u003eDiscover the Longines Elegance collection at Beards Jewellers. Featuring iconic designs such as La Grande Classique, DolceVita, and PrimaLuna, this line embodies refined style and Swiss precision. Each Longines Elegance watch offers timeless design with modern reliability. Shop with Beards—official Longines retailer with full warranty, expert aftercare, and free UK delivery.\u003c\/p\u003e","products":[{"product_id":"longines-flagship-40mm","title":"Longines Flagship L4.984.4.59.6","description":"The launch of the first Flagship by Longines in 1957 was met with resounding success. Today, this timeless collection can still be found in the brand’s range of products in a reworked form. Each fitted with a self-winding calibre, these models will enchant lovers of classic, robust watches. 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Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49243841986841,"sku":"5130011742","price":1700.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.918.4.51.6.jpg?v=1739883267"},{"product_id":"longines-flagship-2","title":"Longines Flagship L4.974.3.22.7","description":"The Flagship collection by Longines – timeless and elegant since their launch in 1957. With a wide selection of case sizes and dials to choose from, there is a model for everyone. 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Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49243910766873,"sku":"5130011595","price":1250.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.755.4.51.6_1.jpg?v=1739883132"},{"product_id":"la-grande-classique-l4-209-4-11-2","title":"Longines La Grande Classique L4.209.4.11.2","description":"Launched in 1992, La Grande Classique de Longines has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and wide palette of versions. 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Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49243959263513,"sku":"5130011770","price":3550.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.312.5.87.7_1.jpg?v=1739877557"},{"product_id":"longines-grande-classique-38mm-blue-dial","title":"Longines Grande Classique L4.866.4.94.6","description":"Launched in 1992, La Grande Classique de Longines has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and wide palette of versions. Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49243961753881,"sku":null,"price":1200.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.866.4.94.6_1.jpg?v=1739882855"},{"product_id":"longines-mini-dolce-vita","title":"Longines Mini Dolce Vita L5.200.4.75.6","description":"\r\n\u003cp\u003eWith its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, the Mini DolceVita is a small but mighty masterpiece that exquisitely expresses, in equal part, Longines’ quiet luxury and contemporary elegance. \u003c\/p\u003e\r\n\u003cp\u003eEach reference in the Mini DolceVita collection features a rectangular 21.50mm x 29.00mm stainless steel case and is powered by a highly-accurate L178 quartz movement. The Cosmo circular dial inside the rectangular case calls attention to its uncompromising elegance. \u003c\/p\u003e\r\n\u003cp\u003eThe watch is available on alligator strap as well as on a newly-designed stainless steel bracelet which, thanks to its 198 links, enhances the jewelled spirit of the watch and offers extraordinary wearer comfort. \u003c\/p\u003e","brand":"Longines","offers":[{"title":"Default Title","offer_id":49243966865689,"sku":"5130011939","price":1750.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L5.200.4.75.6.jpg?v=1739885499"},{"product_id":"longines-mini-dolce-vita-1","title":"Longines Mini Dolce Vita L5.200.4.71.5","description":"\r\n\u003cp\u003eWith its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, the Mini DolceVita is a small but mighty masterpiece that exquisitely expresses, in equal part, Longines’ quiet luxury and contemporary elegance. \u003c\/p\u003e\r\n\u003cp\u003eEach reference in the Mini DolceVita collection features a rectangular 21.50mm x 29.00mm stainless steel case and is powered by a highly-accurate L178 quartz movement. 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Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49244025684249,"sku":"5130011996","price":1450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.209.4.87.6.jpg?v=1739882685"},{"product_id":"longines-mini-dolcevita","title":"Longines Mini Dolce Vita L5.200.0.71.0","description":"The MINI DOLCEVITA is a masterpiece that exquisitely expresses, in equal parts, Longines’ quiet luxury and contemporary elegance. The models are bound to resonate with dynamic women drawn to breathtaking watches that perfectly complement any styling choice.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49244025979161,"sku":"5130012010","price":3500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L5.200.0.71.0.jpg?v=1739885827"},{"product_id":"longines-dolce-vita-3","title":"Longines Dolce Vita L5.255.4.75.6","description":"The Longines Dolce Vita L5.255.4.75.6 reflects the timeless charm of one of the brand’s most iconic women’s collections. Since its creation, the Dolce Vita line has expressed contemporary elegance while paying homage to “la dolce vita” – the sweetness of life. Each new interpretation brings softened lines and refined details, making it a perfect choice for women who value grace and sophistication.\r\n\r\nThis model features a 20.80mm x 32.00mm rectangular stainless steel case, paired with a scratch-resistant sapphire crystal for lasting clarity. The white dial is enhanced with Roman numerals and blued steel hands, creating a clean and classic aesthetic.\r\n\r\nInside, the Longines Dolce Vita L5.255.4.75.6 is powered by the quartz calibre L178, complete with an End-of-Life (E.O.L.) function for added practicality. 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With over 200 years of heritage, Beards provides confidence and care in every purchase.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49244030271769,"sku":"5130012172","price":1400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L5.255.4.75.6_1.jpg?v=1739885362"},{"product_id":"longines-dolce-vita-4","title":"Longines Dolce Vita L5.255.5.75.7","description":"Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the “Dolce Vita”, it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.","brand":"Longines","offers":[{"title":"Default Title","offer_id":49244030337305,"sku":"5130012016","price":1900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L5.255.5.75.7_1.jpg?v=1739885093"},{"product_id":"longines-la-grande-classique-24mm-1","title":"Longines La Grande Classique L4.209.2.87.8","description":"Launched in 1992, La Grande Classique de Longines has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and wide palette of versions. Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.","brand":"Longines","offers":[{"title":"Default Title","offer_id":50286229192985,"sku":"5130012069","price":1700.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.209.2.87.8_1.jpg?v=1739882624"},{"product_id":"longines-dolce-vita-5","title":"Longines Dolce Vita L5.255.4.71.6","description":"Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the “Dolce Vita”, it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.","brand":"Longines","offers":[{"title":"Default Title","offer_id":50286229324057,"sku":"5130012143","price":1400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L5.255.4.71.6_1.jpg?v=1739884922"},{"product_id":"longines-elegant-l4-330-4-11-6","title":"Longines Elegant L4.330.4.11.6","description":"Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan “Elegance is an attitude”. 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Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.","brand":"Longines","offers":[{"title":"Default Title","offer_id":50373775524121,"sku":"5130012170","price":1650.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.209.2.87.7_2.jpg?v=1739882183"},{"product_id":"longines-la-grande-classique-l4-209-2-11-8","title":"Longines La Grande Classique L4.209.2.11.8","description":"The Longines La Grande Classique L4.209.2.11.8 is part of one of the brand’s most iconic collections. Introduced in 1992, La Grande Classique has helped shape the reputation of Longines, symbolising timeless elegance and refined style. Known for its ultra-slim profile and wide range of variations, it remains a favourite for both men and women who appreciate true sophistication.\r\n\r\nThis model features a 24mm stainless steel and yellow PVD case, paired with a scratch-resistant sapphire crystal for clarity and durability. The white dial is set with painted Roman numerals, complemented by sleek black hands that underline its classic charm.\r\n\r\nAt its heart, the Longines La Grande Classique L4.209.2.11.8 is powered by the Swiss-made quartz calibre L209, ensuring precise and reliable timekeeping. Water-resistant to 30 metres, it balances practicality with elegance.\r\n\r\nThe stainless steel and yellow PVD bracelet completes the design, secured with a triple folding clasp and push-piece opening mechanism for comfort and security.\r\n\r\nElegant, understated, and versatile, the Longines La Grande Classique L4.209.2.11.8 is a watch designed to endure trends and remain forever stylish.\r\n\r\nAs an official Longines retailer, Beards Jewellers offers this model with a 2-year international warranty, free UK delivery, and expert aftercare. With over 200 years of heritage, Beards provides complete confidence in every purchase.","brand":"Longines","offers":[{"title":"Default Title","offer_id":50373807898905,"sku":"5130012165","price":1300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1290\/7801\/files\/L4.209.2.11.8_1.jpg?v=1739881931"},{"product_id":"longines-la-grande-classique-l4-209-2-11-7","title":"Longines La Grande Classique L4.209.2.11.7","description":"The Longines La Grande Classique L4.209.2.11.7 is part of one of the brand’s most iconic collections. First launched in 1992, La Grande Classique has helped define the reputation of Longines worldwide, representing timeless sophistication and classic Swiss elegance. 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