BASELWORLD 2018

This month Baselworld, the worlds largest watch and jewellery fair, will open its doors again, and Beards will be there!

Our Managing Director Alex Rose, General Manager Jason Cheshire and Jewellery Manager Sophie Widdecombe are looking forward to bringing you the very best of the new creations from the two worlds

And it will be different from previous years.

While the fair will not only be a few days shorter, it will also be smaller, as some brands have either moved to the January set SIHH watch show or forgo the Swiss fairs at all in favour of more targeted, local events. The independents will, however, solidify their position further, and become a more prominent, and integrated part of Baselworld.

Last year not only did blue dials rule Baselworld, but also many extraordinary watches and stunning jewellery creations were introduced and important anniversaries were celebrated.

This year will have more. IWC will be one of the main brands everyone will want to see as they celebrate their 150th Anniversary and release some very special pieces.

It will also be interesting to see if Omega is making any new moves with its 2018 collection, what about that Apollo 8 timepiece?

Last year we predicted that Omega would introduce a moon-phase and they did, in the case of the Speedmaster Apollo Limited Edition.

Breitling is another brand to keep an eye on this Baselworld. Now with Georges Kern, ex CEO of IWC, at the helm, they have already introduced the new Breitling Navitimer 8. an Yet he is not the man to let an occasion like Baselworld pass by without making some noise. What will that noise be? Well, it might not be as aviation related as you might expect!

With the markets up again, this has tempted many brands to bolster their current collections, with new colours and materials making a debut

We expect small complications, like annual calendars, might also be added with many brands to take advantage of the positive market signs.

More complicated new watches will probably only be present with brands that have a distinct reputation in this field, such asIWC and Omega.

But no matter what, Baselworld 2018 will be an exciting event once again! And Beards will be there.

Baselworld 2018 will take place from March 22nd till 27th. Keep an eye on our website and social media accounts to stay informed about the novelties!