Bespoke Jewellery Cheltenham | Crafted by Beards
A Legacy of Craftsmanship
For more than two centuries, Beards has been shaping the story of British jewellery. Established in 1804, our family-run business remains one of the country’s oldest independent jewellers — a home for craftsmanship, creativity, and enduring style.
Our flagship boutique on Cheltenham’s historic Promenade carries this legacy forward. Here, in the heart of the Cotswolds, our clients are invited to bring their ideas to life through the art of bespoke jewellery Cheltenham. From creating an engagement ring that’s entirely your own to reimagining a treasured family heirloom, every design begins with a story — yours.
What Is Bespoke Jewellery?
Bespoke jewellery is not simply a product — it’s a process, an emotion, and a piece of personal history. It begins with inspiration and ends with something made to last a lifetime.
At Beards, our bespoke jewellery Cheltenham service unites heritage techniques with the innovation of modern technology. Every sketch, every curve, and every gemstone choice is guided by you. The result is jewellery that doesn’t just look beautiful — it feels personal, carrying meaning that only you could give it.
The Bespoke Jewellery Process
Creating bespoke jewellery should feel as special as wearing it. That’s why our process is designed to be collaborative, relaxed, and inspiring.
Step 1: Consultation
Your journey begins in our Cheltenham showroom — or online, wherever you are. We take time to understand what you’re imagining, the sentiment behind it, and the style you want to express.
Step 2: Design
Our designers then translate your ideas into hand-drawn sketches and detailed 3D models. You’ll see your piece come to life long before it’s made, ensuring that every line and setting reflects your taste and vision.
Step 3: Stone Selection
We help you choose from an exceptional range of ethically sourced diamonds and gemstones. Whether you fall in love with a rare fancy cut or a vivid sapphire, every stone is chosen for brilliance, quality, and emotion.
Step 4: Craftsmanship
Once your design is approved, our master goldsmiths — based in our workshop above the Promenade showroom — begin the meticulous process of bringing it to life. Every detail is shaped, set, and polished by hand.
Step 5: The Reveal
Finally, your creation is presented in a Beards box — ready to become part of your story. There’s nothing quite like the moment you hold it for the first time and see your idea transformed into something tangible and lasting.
Why Clients Choose Beards
As a sixth-generation jeweller, we’ve built our reputation on honesty, artistry, and an uncompromising commitment to excellence. Here’s why so many across the UK choose Beards for bespoke jewellery Cheltenham:
Over 200 years of heritage and family expertise
Master goldsmiths and designers working in-house
Ethically sourced diamonds and fine gemstones
Personalised design process with sketches and 3D visuals
A focus on sustainability and traceable materials
Complimentary valuations, cleaning, and aftercare
Every piece we make carries the same values that define Beards: authenticity, craftsmanship, and timeless design.
Engagement Rings and Heirloom Redesigns
Our most requested commissions are engagement rings — designed to symbolise a love story like no other. From refined solitaires to intricate halos, every Beards ring is a union of design precision and personal meaning.
We also specialise in transforming heirlooms. By reimagining existing stones into new settings, we honour the history of a piece while giving it a new chapter. Our bespoke jewellery Cheltenham service allows you to shape every detail — from the metal’s tone to the cut of the diamond — creating a design that bridges generations.
Combining Tradition and Technology
While our roots are firmly planted in traditional goldsmithing, Beards embraces the latest innovations in design and production. Advanced CAD modelling, laser-setting tools, and meticulous hand-finishing come together under one roof in our Cheltenham workshop.
This balance between past and present allows us to maintain complete creative control — ensuring that each piece of bespoke jewellery Cheltenham we produce reflects our clients’ vision with precision and integrity.
Sustainability and Ethical Sourcing
Beards believes that true luxury should never come at the cost of ethics. Our bespoke process prioritises responsibly sourced materials, including conflict-free diamonds and Fairtrade gold.
We work only with trusted suppliers who share our principles, ensuring transparency at every stage of production. When you commission a piece with Beards, you’re not just creating something beautiful — you’re making a conscious choice that reflects your values as much as your style.
The Beards Experience
Every bespoke journey with Beards is personal. Many clients tell us that the creative process — from the first conversation to the final polish — is one of their most memorable experiences.
Our Cheltenham boutique offers an inviting, private space to explore ideas, view designs, and discover inspiration. Whether you’re creating a one-of-a-kind engagement ring or celebrating a milestone anniversary, our team ensures your experience is effortless, enjoyable, and deeply meaningful.
FAQs on Bespoke Jewellery Cheltenham
How long does bespoke jewellery take to make?
Most bespoke creations take between four and eight weeks to complete. However, the exact timescale depends on design complexity, gemstone selection, and the level of detail required. Our in-house team keeps clients informed throughout the process, from initial sketches to final polish. For those with a specific date in mind — such as an engagement or anniversary — we can often accommodate shorter timelines where possible. Each bespoke jewellery commission is crafted carefully to ensure lasting quality and precision.
Do I need an appointment?
Appointments are highly recommended for a more personal and uninterrupted experience. Booking ensures that one of our designers or goldsmiths is available to discuss your vision in detail, show design samples, and provide expert advice. That said, we always welcome walk-ins at our Promenade boutique — our team is delighted to introduce new visitors to the world of bespoke jewellery craftsmanship.
Book an appointment here
Can I use my own stones or heirloom jewellery?
Yes. Many clients choose to reimagine sentimental pieces, incorporating existing diamonds or gemstones into a new design. Our goldsmiths will assess each stone for condition, ensuring it’s suitable for resetting. This sustainable approach allows you to preserve the emotional connection of your heirlooms while transforming them into contemporary pieces that can be cherished for generations.
Is bespoke jewellery more expensive?
Not necessarily. Costs depend on materials, design intricacy, and gemstone selection, but bespoke doesn’t always mean higher prices. At Beards, we work within your preferred budget, advising on how to maximise beauty and craftsmanship. By designing and crafting in-house, we maintain control of every stage, ensuring that each bespoke jewellery Cheltenham creation represents exceptional value and artistry.
Do you provide aftercare?
Yes. Beards provides a lifetime of aftercare for all our bespoke pieces, including complimentary cleaning, polishing, and annual checks for stone security and setting integrity. We also offer resizing, repairs, and professional valuations for insurance. Our goal is to ensure that your bespoke jewellery remains as exquisite and secure as the day it was first worn.
Create Your Bespoke Jewellery at Beards Cheltenham
When it comes to bespoke jewellery Cheltenham, Beards remains a name synonymous with artistry, trust, and individuality. Every piece we create is designed to endure — crafted by hand, inspired by you, and made to be loved for generations.
Visit our Promenade showroom to meet our designers, see our workshop in action, and begin your bespoke journey. Together, we’ll transform your ideas into something that captures your story — beautifully, responsibly, and forever.