Service Centre

Our accredited on-site watchmaker offers a 
complete restoration service, as well as
part-services, cell and reseals and full services

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Design Service

Our team of designers work closely with our
clients and workshops to create one-of-a-kind
pieces with any budget in mind

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A Brief History of Beards

Founded in 1804, Beards is one of the oldest family run jewellers in Britain. With a cornerstone location on Cheltenhams Promenade, Beards is synonymous with quality, expertise and service. With an onsite workshop and watch repair studio, we offer a full aftersales service, as well as  brands from IWC to Gucci. Recently opened in 2017, Beards are now also located in the Royal Arcade, Bond Street London. 

70 The Promenade, Cheltenham

14 Royal Arcade, London