join the 1804 club

Unparalleled aftersales protection with Beards.

Enjoy peace of mind for your timepiece with a complimentary first service included with every full price watch purchase.

Learn More


Read the Beards Blog

the latest luxury news

See our new OMEGA watches Showroom in Cheltenham, Gloucestershire

5 minute read

Learn More

220 years of bespoke jewellery

Symbols of enduring love, passion and hope.

We've been crafting heirlooms for six generations. Start your own tradition with Beards bespoke jewellery.

Explore More


watch servicing 

From new batteries to complete restoration, our in-house and brand accredited watchmakers can service a vast range of luxury timepieces.

Explore More

Brands