Over 200 Years Of Experience
Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards is synonymous with quality, expertise and service. With an on-site jewellery workshop and watch-repair studio, we offer a full after-sales service, as well as brands from Omega to Gucci. Recently opened in 2017, Beards are now also located in The Royal Arcade, Bond Street, London.