Watch Service Centre

Our accredited on-site watchmakers offer a 
complete restoration service, as well as
part-services, cell and reseals and full services



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Bespoke Jewellery Designs

Meet with our team of award-winning designers,

who will work closely with you to create one-of-a-kind

pieces with any budget in mind



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Over 200 Years of Experience






70 The Promenade, Cheltenham

Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards is synonymous with quality, expertise and service. With an on-site jewellery workshop and watch-repair studio, we offer a full after-sales service, as well as  brands from Omega to Gucci. Recently opened in 2017, Beards are now also located in The Royal Arcade, Bond Street, London. 





14 The Royal Arcade, London

Brands