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Ring Builder

Ring Builder

Design your own ring Begin
Paper

Watches

Our collection of luxury timepieces
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Service Center

Service Centre


Our accredited on-site watchmakers offer a complete restoration service, as well as battery and reseals Discover More
Fine Diamond Engagement Rings

Fine Diamond
Engagement Rings

Find the ring that is as perfect as she is. Shop Now

Bespoke Jewellery Designs

Meet with our team of award-winning designers, who will work closely with you to create one-of-a-kind pieces with any budget in mind Discover more



Sandringham House, 70 The Promenade, Cheltenham

Over 200 Years Of Experience


Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards is synonymous with quality, expertise and service. With an on-site jewellery workshop and watch-repair studio, we offer a full after-sales service, as well as brands from Omega to Gucci. Recently opened in 2017, Beards are now also located in The Royal Arcade, Bond Street, London.



14 The Royal Arcade, Old Bond Street, London

Brands