OMEGA Watches Cheltenham at Beards Jewellers
A Heritage of Excellence
For more than two centuries, Beards has been proud to remain an independent, family-owned jeweller dedicated to craftsmanship, integrity, and exceptional service. Across generations, we have built lasting relationships with clients who trust our expertise in fine jewellery and Swiss timepieces — particularly Omega Watches Cheltenham customers from Gloucestershire, Oxfordshire, Herefordshire, Worcestershire, and beyond.
From our historic home on Cheltenham’s elegant Promenade, we have served watch collectors and enthusiasts across the UK and internationally. Our heritage, passion, and precision reflect the very qualities that make Omega one of the world’s most celebrated watchmakers.
A Heritage of Excellence
Our flagship store on the Promenade has long been a cornerstone of Cheltenham’s luxury retail landscape. While we’ve always embraced tradition, we also believe in evolution. Following careful renovation, Beards has unveiled a stunning new Omega Watches Cheltenham showroom — the most significant transformation in our modern history.
The newly designed space brings Omega’s world-renowned design philosophy to life, combining cutting-edge presentation with our signature warmth and expertise. It stands as a proud statement of both our history and our future, offering visitors a truly immersive luxury experience.
A Destination for Collectors and Connoisseurs
Beards has long been a destination for those who appreciate the artistry and precision behind fine watchmaking. Our Omega Watches Cheltenham showroom is more than a retail space — it’s an environment created for education, exploration, and genuine connection. Here, timepieces are presented in a setting that reflects the sophistication of their craftsmanship.
Clients are encouraged to immerse themselves in Omega’s world, discovering first-hand the stories behind each collection. From the Seamaster’s link to professional diving and the Speedmaster’s lunar legacy to the Constellation’s chronometric excellence, every watch embodies a chapter of innovation. Our specialists are always available to share these histories, guiding collectors through materials, movements, and design details that distinguish each model.
We also recognise that purchasing a luxury timepiece is a significant decision. That’s why Beards offers a personal consultation service within our Omega Watches Cheltenham boutique. Whether you’re selecting your first Swiss watch or expanding a seasoned collection, our experts take the time to understand your preferences, lifestyle, and aspirations.
For those looking to mark life’s milestones, Omega watches make exceptional gifts — symbols of achievement, endurance, and style. With our engraving and gift presentation options, each watch can be made distinctly personal.
From local visitors across Gloucestershire to clients who travel from London and abroad, Beards remains one of the UK’s most trusted names in luxury watch retail. Our partnership with Omega reflects a shared dedication to precision, design, and heritage — values that have defined both brands for generations.
The Beards Omega Showroom Experience
Situated at the front of our flagship store, the dedicated Omega Watches Cheltenham showroom offers an elegant, contemporary environment designed for exploration and discovery.
Here, clients can view a wide range of Omega’s most iconic collections, including:
Speedmaster – the legendary Moonwatch, symbol of adventure and innovation
Seamaster – professional diving excellence and maritime heritage
Constellation – timeless precision and elegance
De Ville – refined design and classic sophistication
Each timepiece embodies the precision, craftsmanship, and pioneering spirit that have defined Omega since 1848.
Whether you are searching for your first luxury watch or adding to a distinguished collection, our experts will guide you through every detail — from movement and materials to heritage and style.
Where Tradition Meets Modern Innovation
At Beards, we understand that the connection between watchmaker and wearer is deeply personal. The new Omega Watches Cheltenham showroom captures this essence — combining the brand’s innovative spirit with our family’s legacy of fine craftsmanship.
Every display is designed to honour Omega’s pioneering achievements, from its role in the moon landings to its association with Olympic timekeeping and deep-sea exploration. Visitors can explore these remarkable stories while enjoying a welcoming, private setting tailored to the needs of collectors and enthusiasts alike.
We proudly stock every model category of OMEGA watches. While we strive to keep a comprehensive selection on hand, we may not always have every specific model in stock. To explore the currently available models, we invite you to browse through the collections below. And if you’re seeking something in particular, we offer a fast and reliable special order service. Our team will do their utmost to source the model you’re looking for promptly and efficiently—ensuring your experience is smooth and satisfying from start to finish.
Featured OMEGA Watches
Looking for a new watch?
Our new Omega showroom is located at the heart of Cheltenham’s Promenade, offering easy access and a serene setting for clients seeking exceptional service and selection.
OMEGA CHELTENHAM
Beards Jewellers
70 Promenade
Cheltenham
GL50 1NA
The showroom occupies the Promenade-facing side of our ground floor, reflecting both Beards’ historic elegance and Omega’s modern luxury.
We welcome you to visit us in person to experience Omega Watches Cheltenham — where every timepiece tells a story of innovation, precision, and timeless design.
Why Choose Beards for Omega Watches
Clients from across the Cotswolds, the South West, and beyond choose Beards for our heritage, expertise, and personal service. Here’s why:
Authorised Omega retailer since 1926
Family-owned business with six generations of experience
Expert advice from trained Omega specialists
On-site workshop for watch servicing and maintenance
Luxurious new Promenade showroom for an immersive experience
Every purchase at Beards comes with the assurance of authenticity, care, and an enduring relationship — values that define both our brand and Omega’s.
Where is Beards’ Omega showroom located?
Our showroom is situated at 70 Promenade, Cheltenham, GL50 1NA — at the front of our flagship store.
What collections are available at Beards Cheltenham?
We showcase the full Omega range, including the Seamaster, Speedmaster, Constellation, and De Ville families.
Can I service my Omega watch at Beards?
Yes. Our on-site technicians and Omega-accredited specialists offer expert servicing and maintenance.
Do you offer finance on Omega watches?
Yes. Beards offers up to three years of interest-free credit, making it easier to own your chosen timepiece.
Are Beards an authorised Omega retailer?
Absolutely. Beards has proudly partnered with Omega for nearly a century.
Discover Omega Watches Cheltenham at Beards
The new Omega Watches Cheltenham showroom represents the union of heritage and innovation — an evolution that reflects Beards’ ongoing commitment to excellence.
We invite you to visit our Promenade store and experience the precision, performance, and prestige that define Omega. Whether you’re exploring a new collection or discovering your next timepiece, our team will ensure your experience is as exceptional as the watches themselves.