Hello everyone, as many of you know, we’ve proudly remained an independent, family-owned business for over two hundred years. Throughout this remarkable journey, we’ve had the privilege of serving customers with OMEGA watches from across Gloucestershire, Oxfordshire, Herefordshire, Worcestershire, Warwickshire, Berkshire, Wiltshire, and Somerset. Our reach also extends to valued clients throughout the United Kingdom and around the globe, who trust us for our expertise, tradition, and commitment to excellence.
Our flagship store in Cheltenham has long stood as a historic and iconic part of the Cheltenham Promenade. For the majority of our history, the store has remained much the same, offering a sense of timeless elegance. While we’ve made thoughtful updates over the years, our most recent transformation marks the most significant change in our modern history. We’ve now relocated our jewellery experience area to the mezzanine level, making way for a spectacular new OMEGA watches showroom at the front of the store, facing the beautiful Promenade.
Our OMEGA showroom, located at our Cheltenham headquarters—70 Promenade, Cheltenham, GL50 1NA—offers a refined and immersive experience for watch enthusiasts. Whether you’re a first-time buyer or a long-time collector, our dedicated team is here to guide you through our extensive selection.
You can find our OMEGA showroom at our Cheltenham HQ, it occupies the Promenade facing side of our ground floor showroom.
OMEGA CHELTENHAM,
70 Promenade
Cheltenham
GL50 1NA
Visit us HERE
We proudly stock every model category of OMEGA watches. While we strive to keep a comprehensive selection on hand, we may not always have every specific model in stock. To explore the currently available models, we invite you to browse through the collections below. And if you’re seeking something in particular, we offer a fast and reliable special order service. Our team will do their utmost to source the model you’re looking for promptly and efficiently—ensuring your experience is smooth and satisfying from start to finish.
Featured OMEGA Watches
Looking for a new watch?
Get in touch with our expert team here at Beards. For over 220 years, we've crafted beautiful fine bridal jewelry and engagement rings at our headquarters here in Cheltenham. Since 1804, we've been a trusted family jeweller and retailer of luxury timepieces.
Contact us via phone, email or webchat to start your luxury watch journey.