Founded in 1804, we are one of the UK's oldest family-run and independent jewellers. Situated at the heart of Cheltenham’s prestigious promenade and Mayfair's Old Bond Street, we have provided the best in fine jewellery and luxury timepieces for generations.
Nestled above our Cheltenham store in the town centre, the beating heart of Beards is the warren of rooms that form the in-house watch and jewellery workshops. Here, traditional age-old techniques meet with cutting edge technology and design to offer limitless possibilities without compromising quality. All aspects from design to smithing and gem-setting are completed in-house with exceptional attention to detail. Each piece of jewellery that leaves us has passed through the hands of our masterfully skilled artisans.
With unparalleled customer service both in-store and online and infinite possibilities for creating the jewellery of your dreams, our passion for design and traditional values of respect and care is of the utmost importance to us. Our excellence begins with the expertise and professionalism of our team.
Alongside our one-of-a-kind bespoke jewellery services, we offer a wide selection of expertly crafted engagement rings, dress jewellery, future heirlooms and the best in Swiss watchmaking brands.
We pride ourselves on the personal experience we offer to our clients, whether they have shopped with us loyally for decades or on the first step of a journey with us.