Terms of Sale

To purchase from us

To purchase from us you must be over 18 years old. For online purchases, next working day delivery is available to the UK only. You can order from outside of the UK but delivery times will vary. We aim for international delivery within 2-4 working days. If you are not resident in the UK, items must be delivered to your billing address. If you request your item to be delivered to an address different to your billing address we reserve the right to hold your item whilst we run additional checks and/or refund your item.  All prices on our website are in £ GBP and payment is only accepted in £ GBP.
Items can not be held or secured without any payment against the purchase.



Orders below £100 and delivering to UK cost £8 postage. Orders shipped to the U.K. and over £100 qualify for free express delivery (1-2 working days)

International orders vary in postage cost depending on location and value. Please contact us for delivery prices.

For products showing "In stock, next day delivery", this applies to UK deliveries. Orders must be placed by 2pm GMT to qualify. International deliveries take an additional 2-4 days. All stated delivery times are subject to unforeseen delays such as courier delays, stock errors etc. Some products may be altered to suit your requirements (such as the sizing of a ring) or have a longer than usual lead time due to limited availability. We will always try to inform you of the expected delivery period if outside of our standard next working day UK delivery and 2-4 working day international delivery time.

Some products will show a specific delivery time next to them. This delivery time is estimated for UK delivery. International delivery will take an additional 2-4 days on the specified delivery time. If we are unable to meet the stated delivery times we will contact you and offer you the choice of waiting or cancelling the order

PO Box addresses are not accepted. We are able to deliver to an address different to the billing address however prior consent may be required and failure to do this will result in a delay in delivery whilst we run extra checks. This can be in excess of 30 days. We are also unable to guarantee UK delivery on Saturdays due to postage restrictions.

Russian orders can only be delivered to a business address.

Please note, all import duties or local taxes are the responsibility of the receiver. These costs are requested by the carrier prior to delivery.If we have not delivered the Product(s) within 30 days of our expected (and/or informed) delivery date, or any other date that we have agreed with you then you may be able to cancel the Contract and we will refund any money paid by you.

When receiving the package the condition of the product must be checked prior to signing for it. The courier will wait for you to inspect your item. If the item has been damaged in transit but is signed for unfortunately we are unable to offer returns or refunds.


Payment Methods

The prices indicated on our Website at checkout include all taxes, including VAT, which may be payable in respect of the Product(s) and delivery charges. Please note that delivery charges may apply to Orders depending on value and delivery location. We are unable to accept PayPal payments.

All payments must be made at the time of dispatch of the Product(s) to you. Payment for all Product(s) must be by credit or debit card. We accept payment with Visa, MasterCard, American Express and Maestro cards. If we are unable to accept your Order for any reason then we will, at our option, either not debit your credit card or refund any money paid by you in respect of that Order. We will not dispatch the Product(s) until we receive payment in full.

We are unable to accept payments by PayPal.

Prices are liable to change at any time, but changes will not affect Orders which we have already confirmed as described above.

For payment by card, all credit and debit cardholders and bank/building society account holders respectively may be subject to authorisation and authentication. If the issuer of your payment card or our service provider refuses to or does not for any reason authorise or validate the payment, we will not be liable in these circumstances for any delay or non-delivery in respect of the Product(s) which you have ordered as a result.

By providing the relevant information to us, you specifically authorise us to transmit or to obtain information about you from third parties from time to time, including but not limited to your name, address, telephone number, debit or credit card details or credit reports, to authenticate your identity and delivery address for the Product(s), validate your payment card and obtain authorisations for your payments for Product(s).

We can, on request, allow a split payment for purchases over £500 GBP. This can only be split 50/50 to the full value of the item, to allow you to use two different cards to pay. Payment can only be accepted through our website, www.beards.co.uk. We reserve the right to refuse or cancel this process at our discretion, for example with misuse. These items will be clearly described as a part payment and must be purchased twice to complete the order. The second payment must be made within 24 hours of the first payment, failure to do so may result in instant cancellation of the order and refunds will be arranged for instantly after, and refunded to your original payment card within 30 working days. The details on the product page relating to Part Payments form part of our Terms and Conditions. By using the process of a Part Payment you agree to the terms as described on the item page as well as the usual Terms and Conditions applied site-wide.


0% Financing

0% APR finance is available on all our products over a loan amount of £1,500.00 GBP. The maximum loan amount is £15,000 GBP.

Deposits are taken by credit/debit card before processing the finance forms, on the Novuna Personal Finance website. If your finance agreement is declined, a refund of the paid deposit will be issued immediately.

The length of the loan periods available:

  • 12 Months
  • 18 Months
  • 24 Months
  • 36 Months
  • 48 Months

Our minimum finance loan requirement amount is £1,500.00 A product selling for £1,500.00 GBP is not eligible for finance as with a 10% deposit the loan amount would be £1,350.00. This cost is below our accepted terms. An item of £30,000 GBP can be purchased with finance with a 50% deposit, making the loan amount £15,000 GBP.

To pay a deposit amount larger than 10%, please get in touch with our team via online webchat or e-mail.

Selecting a product outside of our accepted finance amount will only show the available deposit options (if any)

To qualify for finance you must be:

  • 18 years of age or older
  • In permanent paid employment (over 16 hours a week), retired and receiving a pension, a house person with a partner in permanent paid employment or be self-employed
  • A UK resident (minimum of 12 months)
  • Able to make payments by direct debit

Finance is provided by our partner, Novuna Personal Finance (previously Hitachi Personal Finance). Accepting finance through our website is also an acceptance of Novuna Personal Finance's terms and conditions of sale.

Finance cannot be used in conjunction with any offers or reduced prices we have available. Finance term lengths change depending on discount codes or offer codes entered at checkout. 

We reserve the right to cancel any application within 7 days of approval and order confirmation, at our discretion (for example for potential security risks).

Items purchased with interest-free credit must be delivered to your billing address. You are still able to elect an address different to your billing address however we recommend you contact us first if you plan to do this. We reserve the right to delay your delivery should we need to run additional security checks.

Our standard terms and conditions also apply for finance purchases.


Damaged or defective products

Damaged or defective products carry the following terms:

  1. Subject to any specific warranties we offer in relation to particular products, or those which are implied by law, we do not offer any warranty or guarantee on our products. 
  2. You should inspect the Product(s) when you receive them for defects or damage. If you find any defect or damage you must notify us in writing to our address or email address, within 30 days from the date of delivery or attempted delivery. If the Product(s) are found to be damaged prior to delivery to you, or defective (through no fault of your own wearing or use), we will repair or replace the Product(s) or refund the price paid by you, including any delivery charges you paid, provided that you have not worn or used and damaged the Product(s). If you would prefer repair or replacement of the Product(s) please contact us and we will replace the item at no extra charge to you where this is reasonably practicable. In addition, we will either refund the cost of the return of the item to us by you or send you a prepaid parcel which you can use to return the damaged or defective item to us. We hold no liability for any costs incurred by you for any losses or expenses such as (but not limited to) the following: 
    • Travelling expenses 
    • Loss of earnings
    • Loss of profit 
    • Interest charges 
  3. These Terms of Sale do not exclude our liability (if any) to you for: 
    • Personal injury or death resulting from our negligence 
    • Fraud 
    • Any matter which it would be illegal for us to exclude or to attempt to exclude our liability. 
  4. Subject to paragraph (iii) above, we are only liable to you for losses that you suffer as a result of a breach of these Terms of Sale by us. Our liability for losses you suffer as a result of us breaching these Terms of Sale is strictly limited to the purchase price of the Product you purchased and any losses which are a foreseeable consequence of us breaching these Terms of Sale. Losses are foreseeable where they could be contemplated by you and us at the time your Order is accepted by us. 
  5. Subject to paragraph (iii) above and as partially described in paragraph (ii) above, we are not responsible for indirect losses which happen as a side effect of the main loss or damage and which are not foreseeable by you and us, including but not limited to: 
    • Loss of income or revenue 
    • Loss of business 
    • Loss of profits or contracts 
    • Loss of anticipated savings
  6. provided that this shall not prevent claims for loss of or damage to your tangible property in accordance with your statutory rights or paragraph (iv) or any other claims for direct financial loss that are not excluded by any of the above categories of loss of this paragraph (v).
  7. Subject to paragraph (iii) above, we are not responsible for any delay in, or failure of, performance of our obligations under these Terms of Sale arising from any cause beyond our reasonable control including any of the following: act of God, governmental act, war, fire, flood, explosion or civil commotion, failure in information technology or telecommunications services, failure of a third party (including failure to supply data) and industrial action.

Please note that nothing contained in these Terms of Sale in any way affects your statutory rights.


Order Cancellation and Refunds

If you are a consumer (i.e. you are not purchasing either wholly or in part for your business or you are not a business) you have the right, in addition to your other rights, to cancel the Contract (please note that this excludes bespoke items made to your requirements, personalised items, and gift cards, except in relation to faulty or incorrectly supplied goods where your statutory rights are unaffected. Unfortunately, we cannot accept returns of earrings. This is for hygiene reasons and doesn't affect your statutory rights.) and receive a refund from us. You must inform us in writing at 70 Promenade, Cheltenham, GL50 1NA or by email here if you wish to cancel within fourteen working days, starting on the day the Product(s) are delivered to you.

If you choose to cancel then you must return the Product(s) to us at your cost and risk and we advise you to ensure the Product(s) are adequately insured during the return journey, or you may take the Product to our Cheltenham showroom after informing us in writing that you intend to do so. Returns by post must be to our Cheltenham showroom within 14 calendar days, starting on the day the Product(s) are delivered to you. Internationally delivered sales must be returned within 14 calendar days.

In addition to your right to cancel above, Products are accepted for exchange if returned to our Cheltenham retail location, in a saleable and as new condition within 14 days of delivery, accompanied by your delivery note. Such return is at your cost and risk and we advise you to ensure the Product(s) are adequately insured during the return journey. You must ensure that you take reasonable care of the Product(s). Please note that if an item has been altered or adjusted by a third party, we will not be able to offer a refund or exchange.

Where you paid for Products by payment card, refunds will be made by re-crediting your payment card account from which the money was originally debited.

Please Note - Click and Collect orders are subject to our in-store returns policy and not our distance selling policy. Please speak to a team member upon collection regarding our in-store returns policy.

All refunds will be made within 30 working days either: 

  • (where Products have not been delivered to you at the delivery address you have requested within 30 days of your Order) of our confirmation by email to you that your Order has been cancelled; or 
  • (where Products have been delivered to you) of our receipt of the Products you have returned to us.


Placing special orders for watches and jewellery

If an item is out of stock with us, it is possible to place a special order for the specific model from our brands. Please be aware that timelines are provided by the brands and can change at any point due to materials, supply or conditions beyond our control. We will always provide the most accurate date possible when quoting for a special order. Please know that while we will strive to deliver in these timelines, we can only work with the information provided by our brands. Stock available via other retailers is no reflection of what is available via wholesale channels. 

Please note that the final cost on special orders is the RRP when we receive delivery of the item on special order, this will be advised by the agent assisting your special order. Price increases can be issued by our stocked brands at short notice.

Other aspects you should note are

We may not necessarily keep a copy of these Terms of Sale and your Order. We advise you to print a copy of them for your information in the future.

The Contract and all communications between us will be conducted in the English language.

The formation, existence, construction, performance, validity and all aspects whatsoever of these Terms of Sale or of any term of these Terms of Sale will be governed by the law of England and Wales.

The English and Welsh courts will have non-exclusive jurisdiction to settle any disputes which may arise out of or in connection with these Terms of Sale or use of the Website.

However, you should note that this does not prevent residents of Northern Ireland or Scotland from starting proceedings in their own local courts. 

If any provision of these Terms of Sale is found to be invalid or unenforceable by a court, it will be deleted from the rest of these Terms of Sale which shall remain unaffected.

No delay or failure by us to exercise any powers, rights or remedies under these Terms of Sale will operate as a waiver of them, nor will any single or partial exercise of any such powers, rights or remedies prevent any other or further exercise of them.

Out of stock products showing "enquiry form" are subject to price changes at any time. Please Note: Deposits placed for special order items are non-refundable.

Gift cards are valid for 24 months from the date of purchase and cannot be used on items under the value of the gift card. Balances on gift cards cannot be refunded or exchanged for monetary value. 

Discount or promotional codes do not stack, only one discount code may be applied with any single purchase. Discount codes cannot be redeemed against gift vouchers, services or repairs/aftersales purchases.

Products are always priced as accurately as possible however in extreme cases of incorrect pricing we reserve the right to cancel the order. Products already showing a reduced price are not eligible for other offers or promotions we may be running and cannot be used in conjunction with other offers. We reserve the right to cancel any reductions in price or promotions without notice. Payments/orders processed with multiple offers will be cancelled and refunded immediately. 

A person who is not a party to a contract governing the Terms of Sale between you and us is not entitled to enforce any of its terms under the Contracts (Rights of Third Parties) Act 1999 except where these Terms of Sale expressly provide for such rights.


"www.beards.co.uk" "Website" is a site which is operated by Waite & Son (Jewellers) LIMITED t/a Beards (“We”, “Us”, “Our”, “Beards”)

We (“We”) are Waite & Son (Jewellers) LIMITED t/a Beards (Beards the Jewellers), a company registered at 70 Promenade, Cheltenham, GL50 1NA. Registered number 301490, VAT number 275250559

You can contact us via our contact page or by telephone on 01242 516 238

The Website to which these Terms of Use apply and for which we are responsible is http://www.beards.co.uk

Your use of this Website is subject to these Website Terms of Use (“Terms of Use”), which tell you the basis on which you may make use of our Website.

Your purchase of products which we supply to you through this Website (whether orders are placed online or over the telephone) (“Products”, “Goods”) is subject to the Website Terms of Sale (“Terms of Sale”).

Please read these Terms of Use carefully. Together with our privacy policy and, if you purchase Products through our Website, our Terms of Sale, they govern our relationship with you in relation to this Website. If you have any questions about them or do not wish to accept them, please contact our customer services department via our contact page or by telephone on 01242 516 238 (9.30am – 5.30pm GMT Monday to Saturday)

We may change these Terms of Use at any time by updating this page. You should check this page from time to time to review these terms to ensure you are happy with any changes. Using or accessing this Website indicates your acceptance of these Terms of Use. If you do not accept these Terms of Use, you should not continue to use this Website.

Terms of Use

Your use of this Website and our intellectual property rights

This site has been made by us for your own personal, non-commercial use. We may modify, withdraw or deny access to this Website at any time. We may also withdraw or deny access to any user breaching our Terms of Use, our Privacy Policy or Terms of Sale.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must keep this safe and treat such information as confidential, and you must not disclose it to any third party. We are not liable for any loss or passing of this information by you.

This Website and all of its contents including, without limitation, all text, software, software source code, trade marks, logos, designs, images, photographs, audio visual materials, written materials and any other form of material (“Website Content”) is owned by us or licensed to us by third parties. The copyright and all other intellectual property rights in all Website Content is owned by us or our licensors. Any rights or licences of the Website Content not expressly granted by the Terms of Use are reserved.

Except as set out in the Terms of Use, your use of the Website Content without written permission of the Website Content owner is strictly prohibited. You may print off one copy, and may download extracts, of any page from this Website for non-commercial, personal use provided that you do not modify, distribute, transmit, display, reproduce, create derivative works from, sell, license or otherwise use the Website Content (to include any images) without our written permission. The passing of any Website Content to additional persons by you is prohibited unless you notify them of these terms to which they accept and do not further pass on.

Appropriate action against infringement of our intellectual property rights may be taken and we reserve the right to do so. We monitor the market for any action that might go against these terms.


Liabilities and Losses

We cannot guarantee that this Website will be compatible with all or any hardware and software which you may use. We cannot guarantee that the use of this Website will not cause damage to any property, including but not limited to loss of data or computer virus infection. We accept no liability for viruses and you are advised to take all appropriate safeguards before downloading information or images from the Website. We do not guarantee that this Website will be available all the time or at any specific time. We reserve the right to withdraw or modify this Website at any time.

We are only liable to you for losses which you suffer as a result of a breach of these Terms of Use by us. We are not responsible to you for any losses which you may incur which were not a foreseeable consequence of us breaching these Terms of Use, for example if you and we could not have contemplated those losses before or when you access this Website. Our liability to you shall not in any circumstances include any business or personal losses that you may incur, including but not limited to lost data, lost profits or business interruption. 
Please note that nothing contained in these Terms of Sale in any way affects your statutory rights.


Website Information

The information contained on this Website is given for general information and interest purposes only. Whilst we try and ensure the information contained on the Website is accurate and up to date, we cannot be responsible for any inaccuracies in the information. As a result, you should not rely on this information, and we recommend that you take further advice or seek further guidance before taking any action based on the information contained on this Website. Our liability to you as explained above remains unaffected by this.

Specifically, please note that some products on our Website (“Products”) may appear slightly larger or smaller than actual size due to screen defaults and photography techniques. Other Products may be represented at a larger size than actual size in order to clearly show details, or smaller than the actual size in order to show the entire item.


Links to third-party websites

We may supply links to other websites which are not within our control. Links are generally in blue colour and underlined, please make a note of this when using the Website. We are not responsible for these websites in any way. It is your responsibility to check the terms and conditions and privacy policy on any other website which you visit.

You may not link to this Website from another website unless you comply with the following guidelines AND obtain our consent in writing in advance (the granting of which may be subject to further conditions): 

  • You may not create a frame or any other border around the website 
  • The site from which you wish to link must comply with all relevant laws and regulations and must not contain content which may be considered to be distasteful or offensive. 
  • You must not refer to the Website in subtext or in line with any other text or image you may be mentioning. 
  • You must not imply that we endorse or are associated with any other website, product or service.

You are not entitled (nor will you assist others) to set up links from your own websites to the Website (whether by hypertext linking, deep-linking, framing, toggling or otherwise) without our prior written consent, which we may grant or withhold at our absolute discretion.

You agree that when accessing the Website you shall not price scrape or harvest pricing either manually or by use of a web spider, web robot or any other web crawling technology.


Governing Law and Jurisdiction

The formation, existence, construction, performance, validity and all aspects whatsoever of these Terms of Use or of any term of these Terms of Use will be governed by the law of England and Wales.

The English and Welsh courts will have exclusive jurisdiction to settle any disputes which may arise out of or in connection with these Terms of Use or use of the Website. However, you should note that this does not prevent residents of Northern Ireland or Scotland from starting proceedings in their own local courts.

This current version Terms of use shall begin to be effective as of 23 May 2011