Diamond Rush

Bigger, Better and Sparklier Than Ever.

Beards Jewellers and Maggie’s Cancer Care joined forces once again to launch the world’s most luxurious treasure hunt this April, the Beards Diamond Rush. 10 diamonds worth £2000 each were hidden all over Cheltenham for lucky treasure hunters to find. 

This year the Diamonds doubled in size, with a total value of £20,000, the entire cost of which has been donated by Beards in order to raise funds for the much-loved local charity Maggie’s Cancer Care.

The supersized diamonds were all round brilliant cut stones and each has been exclusively sourced by the jewellers’ Managing Director, Alex Rose who said: “We have been looking forward to this for months and we’re so happy that we can finally start talking about it again. It’s back, bigger and better than ever before and hopefully this year with the help of all of those intrepid treasure seekers from far and wide, we’ll smash our charity target too.  Maggie’s helps

The streets of Cheltenham were flooded with people on Sunday as the third Beards Diamond Rush took place. More money than ever before was raised as over £10,000 was raised for Maggie’s Cancer Care Centre Cheltenham. Eager treasure hunters searched for one of ten diamonds each worth £2000, hidden around the town by Beards Jewellers. It is estimated that over a thousand people took part.

Large queues grew around Beards from 9.00am. Treasure maps priced at £10 each were available for the public to purchase. Additional clues were also available on the day priced at £5.

Alex Rose, Managing Director of Beards, said: “Once again we have been absolutely overwhelmed by the phenomenal response the Beards Diamond Rush has received. Maggie’s Cancer Care provides free practical, emotional and social support to people, their family and friends and we’re delighted to help this worthwhile cause. I’d like to take this opportunity to thank everyone for their continued efforts and are looking forward to doing this again same time next year.”

The first diamond was found within a record-breaking four minutes following the event’s kick off at 10.00am at Cheltenham College. Jack and Jade Baverstock and Kieran Bermingham, discovered the first diamond at 10.04am, whilst the final diamond was found at 12.47pm at Cleeve Hill. 

Anna Mason, Center Fundraiser for Maggie’s Cheltenham, said: “It has been another incredible day. The fun and frolics of the Diamond Rush has raised vital funds for Maggie’s that will support people through a really tough time. The Diamond Rush has helped change people’s lives for those who will benefit from its fundraising contribution.” 


Other stones were unearthed at the following locations:


  1. Cheltenham College by Jade Baverstock, Jack Baverstock and Kieran Bermingham
  2. Cheltenham Racecourse by Andrew Booth,Rebecca Booth and Alison Close
  3. Hatherley Park by Fiona Cleland
  4. Bottle of Sauce by Georgia Pearson-Blake
  5. Gloucester Quays by Daniel Hughes and Sophie Ford
  6. Pittville Park by Rhys Elliot and Megan Haque
  7. Ellenborough Park by Victoria Smith
  8. Wilsons Art Gallery by Daniel McGuire
  9. Waitrose by Lauren and Dominic
  10. Cleeve Hill by Adrienne Niblett and Jeanette Hoskins

The 2014 and 2015 Diamond Rush saw Cheltenham buzzing with people hunting for diamonds and so far 4  couples  have proposed and the first Diamond Rush wedding is due to take place this summer.

All will be able to find more images and details via the Beards social media: @BeardsJewellers or facebook.com/BeardsTheJewellers. The event hashtag will be #DiamondRush