Longines Elegant Collection L4.312.4.11.2
Longines Elegant Collection L4.312.4.11.2
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Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan “Elegance is an attitude”. So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.
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Details & Specification
Details & Specification
1804 Club
1804 Club
Join the 1804 Club
With every purchase of a new full price timepiece from Beards, enjoy peace of mind that your first full movement service is complimentary and taken care of by our certified in-house watch technicians. You can also enjoy our Cheltenham store benefits such as timing health checks, water resistance testing and more.Find out more here.
Part-Exchange
Part-Exchange
Part-Exchange With Beards
Whether you’re ready to explore a new model or simply seeking a change, Beards offer a seamless part exchange service for your luxury timepiece. Let our experts assist you in trading in your current watch toward your next exceptional piece.Find out more here.
Delivery & Returns
Delivery & Returns
For full returns information, consult our returns page
| Delivery | Time | Price |
|---|---|---|
| Express | 1-2 working days | £8 (free on orders over £100) |
| Collect in-store (Cheltenham) | Same working day | Free |
| International | 1-5 working days | Contact us for details |
Gift Wrapping
Gift Wrapping
Gift Wrapping
At Beards, every purchase is finished with complimentary luxury gift wrapping, making each piece as special to give as it is to receive. Our signature wrapping combines elegant presentation with careful attention to detail, ensuring your jewellery or timepiece arrives ready to mark life’s most meaningful moments. Whether you are celebrating an engagement, anniversary, or personal milestone, our free gift wrapping service adds an extra touch of refinement to your purchase.
Insurance
Insurance
Beards recommend T.H. March for jewellery & timepiece insurance.
Time & History
Founded in 1832 by Auguste Agassiz in the Jura town of Saint-Imier, Longines soon distinguished itself from other watchmakers of the era. Under the leadership of Émile Francillon, the company transitioned from traditional, home‑based assembly to industrial manufacturing by establishing its own factory in a location called “Les Longines”—giving the brand its name. In 1867, Longines launched its first in‑house movement, the innovative 20A, winning accolades at the Universal Exhibition in Paris. It was also among the first to trademark both its brand name and its iconic winged hourglass logo, in 1880 and 1889 respectively—now the longest-serving registered trademark still in use.
Longines took its precision expertise beyond the workshop into the world of sport and exploration. By 1878, the brand developed the 20H monopusher chronograph, gaining recognition among horse racing circles in the United States. Its reputation in aviation was solidified with landmark models like the Weems and Lindbergh Hour Angle watches—tools essential to early pilots. By the early 20th century, Longines had become a go‑to name for accurate and reliable timekeeping in both sports and navigation.
Longines continued to push boundaries throughout the 20th century. In 1953 it released its first quartz movement; in 1967, it introduced the Ultra‑Chron high-frequency caliber; and by the 1980s it was celebrated for both ultra-thin mechanical movements and high‑precision quartz, including the V.H.P. (Very High Precision) line. Under the Swatch Group since the 1980s, Longines has maintained its focus on elegant, vintage-inspired timepieces—particularly through its Heritage and Spirit lines—while upgrading to advanced movements like the L888 for enhanced performance.
Technology & Advancements
Longines has a long tradition of precision engineering, beginning with milestones such as the 1878 monopusher chronograph movement and the high-frequency Ultra-Chron of 1967. These early advances set the tone for the brand’s pursuit of accuracy, reliability, and technical refinement, creating a foundation that continues to shape its modern innovations.
In recent years, Longines has reintroduced high-frequency watchmaking through the contemporary Ultra-Chron, a timepiece that pays tribute to the original 1960s model while achieving chronometer certification to today’s exacting standards. The brand has also invested heavily in its exclusive calibres, such as the L888, which offers improved power reserve, enhanced durability, and advanced anti-magnetic properties, keeping pace with the demands of modern wear. These developments demonstrate how Longines blends its heritage with forward-looking technology.
Beyond mechanical movements, Longines has continued to innovate in fields like ultra-thin design and quartz precision. The modern Very High Precision (V.H.P.) quartz line exemplifies this, with accuracy levels far beyond standard quartz watches and smart perpetual calendar features that make it practical for everyday use. By uniting historic expertise with contemporary technology, Longines maintains its position as a leader in accessible Swiss watchmaking, delivering both elegance and technical excellence for today’s wearer.
Frequently Asked Questions
What is the most popular Longines watch collection?
The Longines Master Collection is often regarded as the brand’s most popular and recognisable line. Launched in 2005, it showcases the company’s signature blend of Swiss precision, traditional craftsmanship, and timeless design. With features such as moonphase displays, chronographs, and elegant automatic movements, the Master Collection appeals to those seeking a classic Longines watch that reflects both heritage and technical expertise.
Can I wear my Longines watch daily?
es — Longines watches are designed to be worn every day, combining Swiss precision with durable materials such as stainless steel, sapphire crystal, and water-resistant cases. Whether you choose an elegant Master Collection model, a sporty HydroConquest, or a contemporary Spirit timepiece, each watch is built to deliver reliability and style for both everyday life and special occasions.
Is a Longines watch reliable?
Yes — Longines is renowned for producing highly reliable Swiss watches. Each model undergoes strict quality control and is crafted with robust materials such as sapphire crystal and precision-engineered movements. From automatic calibres like the L888 to the ultra-accurate V.H.P. quartz line, Longines watches are built to deliver consistent performance and long-lasting dependability.
Are Beards a trusted Longines dealer?
Yes — Beards is an authorised Longines retailer, offering only genuine Swiss timepieces backed by the manufacturer’s warranty. With over 221 years of expertise in fine watches and jewellery, we provide the assurance of authenticity, professional servicing, and dedicated customer care. When you purchase a Longines watch from Beards, you can do so with complete confidence in its quality and provenance.
Where can I get my Longines watch repaired?
A Longines watch should always be repaired or serviced by an authorised retailer or service centre to preserve its precision and value. At Beards, we offer official Longines servicing carried out by trained specialists using genuine parts and approved techniques. From routine maintenance to full restoration, your watch will be cared for with the expertise and attention that Swiss watchmaking deserves.
